Privacy policy

Privacy Policy

Last updated: 23 July 2026

Carter & Gray operates this online store and the related website, including all features, content, tools and services that together provide the curated shopping experience we offer to customers ("Services"). The Services run on the Shopify platform. This Privacy Policy sets out how we collect, use, share and otherwise handle your personal information when you visit the Services, place an order, complete a transaction or communicate with us. Where this Privacy Policy and our Terms of Service appear to conflict on a matter that concerns personal information, this Privacy Policy prevails.

Please take the time to read this Privacy Policy carefully. By continuing to use the Services, you confirm that you have understood the practices regarding the collection, use and disclosure of your information set out below.

Applicable Law and Responsible Business

This Privacy Policy is governed by applicable United States federal and state privacy laws. Your rights may vary depending on the state in which you reside.

The business responsible for the personal information described in this Privacy Policy is Peak Global Group, trading as Carter & Gray, a company registered in the Netherlands under Chamber of Commerce (KvK) number 99911302, with its registered office at Gijsbrechtgaarde 238, 7329CD Apeldoorn, Gelderland, The Netherlands. You can reach us at info@carterandgray.com in relation to any privacy inquiry.

Personal Information We Collect or Process

When we refer to "personal information" in this Privacy Policy, we mean information that identifies you or that can reasonably be linked back to you. Anonymous information, or information that has been anonymized so that it can no longer be traced to you, falls outside this definition.

Depending on the way you interact with us, the state you are accessing the Services from, and the limits set by applicable law, we may collect or process the following categories of personal information:

• Contact details: including your name, billing address, shipping address, phone number and email address.
• Financial information: including credit and debit card details, payment account references, transaction details, payment confirmations and other information we need in order to take a payment.
• Account information: including your username, password, security questions, saved preferences and account settings.
• Transaction information: including the items you browse, add to your cart, place on a wishlist, purchase, exchange, return or cancel, together with your overall order history.
• Communications with us: including the content of any messages you send to our customer care team and any further correspondence between us.
• Device information: including details about the device you use, your browser, your IP address, your network connection and other technical identifiers.
• Usage information: including how, when and how long you spend interacting with the Services and the pages you navigate to and from.

Sources of Personal Information

Personal information may reach us through the following channels:

• Directly from you: when you create an account, place an order, contact our team, sign up for marketing or otherwise share information with us.
• Automatically through the Services: collected from the device you use through cookies and similar technologies as you browse and use the Services.
• Through our service providers: where they are operating part of the technology stack on our behalf and process personal information as part of that work.
• From business partners or other third parties: where this is permitted by law.

How We Use Your Personal Information

The purposes for which we use your personal information depend on how you interact with us and the parts of the Services you use. They include:

• Delivering, personalizing and improving the Services: for example, to fulfill orders, take payment, manage your account, save your preferences, arrange shipping, handle returns and exchanges, surface relevant product recommendations and continually refine the shopping experience.
• Marketing and advertising: for example, to send marketing communications by email or mail, and to display advertising on the Services and on third-party platforms based on your interests and previous activity.
• Security and fraud prevention: for example, to authenticate accounts, secure payments, detect or prevent fraudulent or unlawful activity and otherwise protect the integrity of the Services.
• Communication with customers: for example, to handle inquiries, provide customer support and maintain the ongoing relationship with you.
• Compliance with law: for example, to meet legal and regulatory obligations, respond to lawful requests from authorities and enforce our policies and rights.

How We Share Personal Information

We may share your personal information with selected third parties in the following circumstances:

• With Shopify and other service providers: for example, providers that handle hosting, payment processing, IT support, fulfillment, data analytics, cloud storage and customer care tooling on our behalf.
• With marketing and advertising partners: to deliver advertising that is relevant to you, in line with their own privacy notices.
• At your direction or with your consent: for example, when you ask us to share information with a shipping provider or to integrate with a third-party platform.
• Within our corporate group: including affiliated entities of Peak Global Group.
• In connection with legal events: such as a corporate restructuring, merger, acquisition or insolvency, or where required to comply with the law, enforce our agreements or protect our rights.

Relationship with Shopify

Our store is hosted by Shopify, which means Shopify processes personal information linked to your access to and use of the Services so that the platform can function and improve. Information you submit through the Services may therefore be transferred to Shopify and to certain third parties located outside your country of residence, where this is necessary to operate or improve the platform. Some of Shopify's enhanced features rely on information drawn from your interactions with our store and other Shopify merchants. In those situations Shopify is responsible for the processing concerned. Shopify's own privacy notice is available at https://www.shopify.com/legal/privacy/app-users, and depending on where you live you may exercise certain rights through Shopify's Privacy Portal at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may include links to websites operated by third parties. We do not control these external sites and we are not responsible for their content, security or privacy practices. We recommend that you review the privacy notice of any third-party website before submitting personal information to it.

Children's Information

The Services are not directed at children. We do not knowingly collect personal information from anyone under the age of majority in their place of residence. If you are a parent or guardian and you believe a child has provided us with personal information, please contact us at info@carterandgray.com so that we can take the appropriate steps to remove it.

Security and Storage of Your Information

We use appropriate organizational and technical safeguards to protect personal information, but no method of transmission or storage on the internet can be guaranteed completely secure. We retain personal information only for as long as we genuinely need it to deliver the Services, comply with legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have the following rights in relation to your personal information:

• The right to know and access: to ask for a copy of the personal information we hold about you.
• The right to delete: to ask us to delete your personal information.
• The right to correct: to ask us to correct inaccurate or incomplete information.
• The right to data portability: to receive a copy of your information in a portable, readily usable format.
• The right to opt out: to ask us to stop using your personal information for targeted advertising, and to opt out of direct marketing at any time.

To exercise any of these rights, please contact us using the details at the bottom of this Privacy Policy. We may need to verify your identity before we can respond, and we will handle each request in accordance with applicable law.

Complaints

If you have any concerns about how we handle your personal information, please contact us first at info@carterandgray.com so that we can attempt to resolve the matter directly.

If you are a California resident, you also have the right to file a complaint with the California Privacy Protection Agency, which can be reached at https://cppa.ca.gov.

If you reside in another state, you may contact the Attorney General's office in your state.

International Data Transfers

Your personal information may be transferred, stored or processed outside your country of residence. Where such transfers take place, we take appropriate steps to ensure your information continues to receive a suitable level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate, in technology, in legal requirements or in other relevant factors. The most recent version will always be published on this page, with the "Last updated" date at the top adjusted accordingly. Where the changes are material, we will take reasonable steps to bring them to your attention.

Contact Information

Store Name: Carter & Gray
Company Name: Peak Global Group
Registered Office Address: Gijsbrechtgaarde 238, 7329CD, Apeldoorn, Gelderland, The Netherlands
Warehouse Address: Lecang, No. 168-230, Nijiayan Road, Yongjiang Street, Jiangbei District, Ningbo City, Zhejiang Province, China

Chamber of Commerce (KvK): 99911302

VAT Number: NL869184155B01

Phone: +1 (646) 980-4459

Email: info@carterandgray.com

Customer Care Hours:
Monday to Friday | 9:00 AM – 6:00 PM (ET)
Weekends | Closed

We aim to respond to all inquiries within 24 hours.